Agentic Automation vs Basic Automations

“We already have Zapier” is something we hear often.

Great. Zapier is useful. But there’s a difference between basic automation and agentic automation.

Basic Automation

Trigger → Action. Simple.

• New lead → Send email
• Form submitted → Create record
• Date reached → Send reminder

These are deterministic. Same input, same output, every time.

Agentic Automation

AI-powered workflows that can:

• Analyze context - Is this lead high-priority based on multiple factors?
• Make decisions - Should this go to sales or support?
• Handle exceptions - What if the data is incomplete?
• Learn patterns - Which follow-up timing works best?

When to Use Each

Basic automation for simple, repeatable tasks with clear rules.

Agentic automation for complex workflows that require judgment.

Most companies need both. The key is knowing where each fits.

Our Approach

We start with your existing automations and layer in agentic capabilities where they add value.

No rip-and-replace. Incremental improvement.